This is by far our most frequently asked question that we have gotten from our client after launching their website, “Hey guys, my website is now up and I’m still “not seeing a lot of visitors. “How long before I start seeing results from my website and SEO effort?”
Oftentimes, when you’re putting all this time and sweat into making your website go live and waiting for it to be at the top of the mountain, you’re anxious, you want to see results immediately, don’t you?
Well, the good news, in this article is we are going to break down the question of how long does SEO take to work for a new website.
Once upon a time, SEO used to be super easy and you just need to follow a specific formula and that would get you to the top of page one,
Some of our clients could get a top of page one in a few months, maybe even six months at maximum, they were like from the financial sectors, home tuition, insurance and even health and fitness.
SEO nowadays is super competitive like crowded Sunday food festival, there are over a billion blogs and websites on the web, there’s roughly one blog for every seven people, and there are even more websites on the web.
So when you combine all of that, it really makes sense why SEO now is crazy difficult, because now Google has its big problem to figure out which website they’re going to place on top.
First of all, a good web design is the bare minimum qualification for SEO ranking. For any cheap and quick Wix website, don’t need to read further.
In short, Google is now very very picky when comes to choosing who will be the winner on page 1.
So let’s roll back to 1998, and see how SEO has changed over the years! Hey, this is an SEO #throwback yo!
This is the most vital area and the most important one.
It wasn’t nearly as competitive a market as it used to be.
Every single day, there are thousands if not millions of websites being created.
As of January 1st 2020, there’re over 1.7 billion websites online. Billions!
That’s a lot of competition. It used to be that you could focus on five or six keywords, probably even ten, and you could score high traffics with those keywords.
Companies used to be able to focus on small groups of generic keywords and see a great return on investments. But the reality now it is a lot more different.
We have smaller screens to fit, more competitions and it becomes more challenging for any web design agency that consumes more time on the research part.
Depending on the size of the website, usually, now it needs around 60-100 keywords.
That’s the bare minimum to distribute your keywords evenly and perhaps try to score a top ranking.
Then, here comes the Content. The next big thing!
Last time, you can just simply write an article, which sometimes makes no sense or its grammar could make you ill, would even cut the queue.
Then you implement “the” keyword and stuffs them all over the page, making it highly dense and hence Google will feel that this is important and rank you. Agree?
The more you put the same keyword on your page, the more Google knows about that page is around that topic and then you’re ranked.
Except now it doesn’t work this way anymore. Keywords density does not play a big role, heck, it doesn’t even qualify for supporting actor role. Just a backdrop crew!
Google has gotten smarter, wiser and they changed their expectations a bit. Thanks to the mass abuse lol.
Searchers experience is the top priority for Google, they are not just looking at a site shoving in the same keyword and stuffing it and ruining the searchers’ experience.
They made some big changes to improve their rankings by not showing low-quality content as high. Smart eh!
So now when you’re writing content, it’s not about that keyword in there, naturally, it’ll be in there and other synonyms will be which Google can tell because think of them as a big dictionary and thesaurus. As Master Yoda use the say, “Fool Google Algorithm You Must Not!”
They even rank the page when the keyword is not even there! This has gone off-topic sometimes.
Their main priority is to deliver high-quality content and keeping the search intent in mind.
So whats high-quality content? Yeap, you should seek your SEO expert from the web design company you hired. If they have done tonnes of articles, they’ll know what’s best for you.
Remember when someone types in a search query it’s usually as a form a question right?
Although, it’s not necessarily specifically a question with a question mark, when someone does a Google search they’re looking for an answer to whatever they typed in, and if your page does that, provides that answer with that content you’re in the good graces, if you don’t, you’re not going to do well. Sorry to say.
So don’t just shove in keywords within your content and write long pieces of an article because, hey, people say Google wants 2,000-word article ranked at the top. And that means 2,000 quality words and not junk words stuffing.
It’s not about word count. It’s about providing what the users are looking for as quick as possible. If you do in 500 words, 2,000 words, 5,000 words, whatever it may be, whoever does it in the easiest form for the user, without shoving in keywords, and creating the best experience is who’s going to do well and the best in the long run.
So how long does it take to rank on Google?
The answer is “It Depends”. It depends on how well your website is designed, the user experience, the loading speed, and contents itself. Usually, getting an experienced web design company will help you address this matter at an early stage.