Many of these giant companies adjusted their debt-heavy steadiness sheets during the pandemic and will look to acquire confirmed middle market brands to accomplish this. In 2020, consumer merchandise companies skilled the fallout from provide chain disruption and demand shock. Looking forward, as demand continues to rebound, magnificence corporations might want to guarantee their supply chains can keep tempo. With commodity costs on the rise and a world delivery backlog, many magnificence corporations will find themselves struggling to procure products efficiently. Labor scarcity and rising wages that plagued manufacturers prior to the pandemic will persist as firms will struggle to deliver staff again to work. Data-driven demand planning and optimizing production will play an necessary role in minimizing cost exposure in 2021, as manufacturers steadiness changing consumer preferences while also staying nimble.