Beauty Essential,  Fashion Trends,  Lifestyle

Why Was The Art Deco Jewellery Era So Iconic?

The Art Deco era is hugely popular and iconic for a range of different reasons, one of which being the legacy that Art Deco jewellery has left behind. Art Deco jewellery has continued to be appreciated a century later, with people from all over the world collecting and wearing the stunning pieces produced in the era that have now become timeless additions to their collections.

The Art Deco period represented many things which were reflected in the creation of jewellery, making it one of the most iconic jewellery eras of all time. We are discussing a few of the different reasons that Art Deco jewellery is so iconic and how it has stood the test of time for over a century!

Traditional Rules Were Broken

The Art Deco period began in the 1920’s and went through to the 1930’s, being especially popular in Europe and America. This time represented modernism and a significant change as the economy began to pick up following World War 1. Times had changed and traditions were broken, which was strongly reflected in the jewellery, as well as in architecture, fashion, cars and theatre.

The era encouraged a movement away from soft curves and subtle designs and towards bold gemstones, sharp lines and sleek elegance. Classic green emeralds, bold blue sapphires and bright rubies continued to dominate, alongside more unique stones such as aquamarines or topaz. People loved that they could express themselves and the changing times they were living in through their jewellery. Art deco engagement rings also became especially popular, and still are today, for partners wanting to choose something unique and bold for their loved one.

Unparalleled Craftsmanship

The Art Deco era was way before any form of mass production existed, meaning that each piece of vintage jewellery was painstakingly hand crafted by specialists. The level of detail that went into carefully creating these beautiful pieces means that the settings are stronger, the gemstones have been handled more carefully and the detail is far more bespoke.

Although vintage jewellery can get weaker over time, when it is properly cared for and regularly cleaned, then the original foundations created by the extremely talented jewellers from the era will help the jewellery last for generations.

Technological Advancements

The technological advancements throughout the Art Deco era massively expanded the possibilities of what could be done. Processes became more streamlined and boundaries were pushed when it came to machinery, so more sleek and refined jewellery could be created.

One example is the development in machine cutting, as although on the most part the jewellery was created by hand, the assistance of machine cutting enabled symmetry that massively underpinned the movement. There was a strong sense of optimism for what the future could hold thanks to these technological developments.

Final Thoughts

If you are considering investing in Art Deco jewellery, don’t second guess it. It represents so many of the amazing things that the Art Deco era stood for and it continues to be appreciated across the world over a century later. For a statement piece of jewellery with a depth of history, you’ve got to go with Art Deco.